Catalog, Liquid themes, collections, apps, Shopify Markets, payments, analytics.
Before starting, we run a 1-minute tech check — microphone, ambient noise, connection. If your setup isn't good enough, the test is fully refunded.
Show recruiters and clients exactly how deep your Shopify skills go — Liquid, metaobjects, Admin API and Shopify Markets — with a 15-minute AI-powered oral exam that goes way further than any self-declared badge.
The Plume Shopify badge certifies your ability to design, build, and scale a Shopify store end to end. Over 15 minutes, an AI examiner asks you about real Shopify specifics: structuring complex catalogs with metafields and metaobjects, customizing themes in Liquid (sections, blocks, JSON templates in Online Store 2.0), automating collections with tags and rules, integrating via the Admin API and GraphQL, and navigating multi-market strategies with Shopify Markets. The session is transcribed and then scored by a second AI model, which produces a 0-to-100 score and a certified level.
Unlike self-declared LinkedIn skills or Shopify Academy certifications that mostly test your ability to navigate the admin panel, Plume's badge tests your ability to reason under real constraints: How do you work around the 100-variant limit? When do you talk a client out of Shopify? When do you reach for a native app versus a direct GraphQL call? These are exactly the questions a senior hiring manager or a demanding client asks in a technical interview — and the AI examiner won't be fooled by buzzwords.
This badge is built for Shopify developers, e-commerce consultants, in-house store managers and freelancers who want a verifiable signal in a crowded market. Whether you manage a high-volume DTC store, lead migrations from Magento or WooCommerce, or architect headless builds with Hydrogen, this badge gives you a shareable, trustworthy proof of your actual level.
Here are the concrete dimensions the AI examines during the 15-minute oral.
Structuring complex product catalogs with custom metafields, metaobjects, and strategies to work around the 100-variant limit — including bulk import and export via CSV or API.
Building sections, blocks, snippets and templates from scratch, managing JSON section files, and deploying reliably with Shopify CLI and Theme Check for code quality.
Configuring markets with distinct pricing, currencies, and languages, weighing Markets against a multi-store approach, and handling associated domain and redirect logic.
Making REST and GraphQL calls to the Admin API, setting up webhooks, connecting to ERPs, PIMs or tools like Klaviyo, and choosing between native apps and custom development.
Reading native Shopify reports (cohorts, funnels, attribution), connecting to Google Analytics 4, and understanding key e-commerce metrics: AOV, LTV, conversion rate by channel.
Building rule-based automated collections using tags, product type, vendor and metafields, and designing merchandising strategies that drive product discovery and conversion.
Knowing when Shopify Plus makes business sense (checkout extensibility, Flow, native B2B, Scripts), and evaluating headless use cases with Hydrogen, Remix and the Storefront API.
Selecting and auditing third-party apps (reviews, upsell, search, PIM connectors), understanding API rate limits per plan tier, and managing script or theme conflicts between apps.
Final scoring is performed by Claude (Anthropic), which reads back the full transcript and applies this weighted criteria grid.
Depth of knowledge across Liquid, the Admin API (REST and GraphQL), metafields, metaobjects, and Online Store 2.0 mechanics. The candidate demonstrates they can go well beyond the admin UI.
Ability to choose the right approach — native app vs. custom build, single-store vs. multi-store vs. Shopify Markets, standard vs. Plus vs. headless — and justify those choices based on specific client or business constraints.
Quality and precision of the examples provided: migrations completed, catalogs structured, integrations shipped. Factual details like volumes, tools used, and obstacles overcome separate practitioners from theorists.
Familiarity with common integration patterns (ERP, PIM, CRM, email platforms) and the Shopify API: webhooks, bulk operations, rate limit handling, error management, and OAuth authentication flows.
Ability to explain technical topics clearly and concisely, whether the audience is a non-technical client or a junior developer. The quality of reasoning and pedagogy in the answers.
A Plume session takes about 20 minutes, from tech check to badge delivery.
We test your mic and connection. The AI examiner confirms the audio is clear and that you're in a quiet environment. No webcam needed — just a good microphone and a stable browser.
You briefly describe your Shopify profile: the types of stores you work on, your usual stack (apps, integrations, Shopify plan), and the area you consider your strongest.
The AI digs into key topics: Liquid and Online Store 2.0, metafields and metaobjects, Admin API integration patterns, Shopify Markets, migrations, and platform trade-offs. It adapts to your answers and probes further wherever it spots a gap.
The examiner presents a concrete scenario — say, a 500-variant catalog or a 15-country rollout — and asks how you'd approach it. It may also ask when you'd recommend against Shopify altogether.
Your transcript is analyzed by Claude Opus, which produces your score out of 100, your certified level (Novice to Expert), a detailed point-by-point report, and a shareable badge URL.
Your score out of 100 translates into a level a recruiter can grasp at a glance.
You can set up a basic Shopify store, add products manually, pick a theme from the official store, and configure a payment method. You work primarily through the admin interface without modifying theme code or touching the API.
You customize themes in Liquid (editing existing sections, adding snippets), create automated collections, install and configure relevant third-party apps, and use basic metafields to enrich product pages.
You build Liquid sections and templates from scratch using Online Store 2.0, use metaobjects for complex data structures, integrate Shopify with external tools via webhooks and the Admin REST API, and configure multi-currency Shopify Markets setups.
You make informed choices between standard Shopify, Plus, and headless Hydrogen based on specific business requirements. You're fluent in Admin API GraphQL (bulk operations, Storefront API), lead complex platform migrations, and architect e-commerce solutions for high-volume stores with advanced integration needs.
No degree or years of experience required to take the badge. Here are the profiles it makes the most sense for.
You build and maintain stores for clients and want a credible signal to share during pre-screening calls or display on your Malt, Upwork or LinkedIn profile to win more projects.
You advise brands on their Shopify strategy and need external proof of your expertise to reassure prospects who are deciding whether to trust you with their store.
You run a Shopify store internally and want to validate that your level matches market standards — useful for a promotion conversation or salary negotiation backed by objective evidence.
You're coming from general web development and want to certify your Shopify skill-up to land your first specialized role or contract in the e-commerce space.
You coordinate Shopify projects without being a developer, but want to prove you understand the platform well enough to challenge technical teams and give confident advice to clients.
Where and how your Shopify badge will help you day to day.
An agency responds to an RFP for a Magento-to-Shopify Plus migration. The lead consultant attaches their Plume badge to the proposal deck as concrete proof of platform expertise, speeding up shortlisting.
A head of engineering is choosing between two candidates. One has a Plume Shopify badge at the Advanced level with a report detailing their Admin API GraphQL experience — the decision is straightforward.
A freelancer adds their Shopify badge to their Upwork profile. Client response rates increase because the badge provides objective evidence of skill level beyond star ratings and past project descriptions.
An e-commerce manager presents their Expert badge during an annual review to justify a raise, backed by a detailed report showing their mastery of Shopify Markets setup and advanced integrations.
A digital director uses Plume badges across their e-commerce team to map actual Shopify proficiency levels and allocate training budget toward identified gaps — Liquid vs. API vs. analytics.
A founder who built their own Shopify store takes the badge before pitching investors to show they have genuine operational mastery of the platform, not just a product vision and a demo account.
A few minutes to check you have everything you need.
At the end of your session you don't just get a score — here's everything that awaits you.
You get a score out of 100 and an official level (Novice, Proficient, Advanced or Expert) that reflects your real Shopify expertise — not your ability to click through an admin panel.
A point-by-point report breaks down your performance across each dimension: Liquid, API, catalog, Shopify Markets, integrations. You know exactly where you shine and where to level up.
The recording of your oral exam is stored securely and only accessible to you. Re-listen to it to sharpen your answers for future interviews or client pitches.
A public, verifiable URL lets you share your badge on LinkedIn, your Upwork or Malt profile, your portfolio, or directly in an email to a recruiter or potential client.
Discover related skills you can validate with Plume.
A 15-min oral exam with an AI, a shareable badge for your recruiters.
Choose this badge · €19.99
