Lists/segments, flows, email+SMS, predictions, A/B, attribution, native Shopify.
Before starting, we run a 1-minute tech check — microphone, ambient noise, connection. If your setup isn't good enough, the test is fully refunded.
Prove you actually know Klaviyo: conditional flows, predictive segments, multi-touch attribution, and Shopify integrations — evaluated by an AI that can't be bluffed.
The Klaviyo badge from Plume certifies your ability to run a full email and SMS retention strategy on the leading e-commerce marketing platform. In a 15-minute AI-led oral exam, you'll be asked to walk through real flows you've built (abandoned cart, browse abandonment, post-purchase series), explain the logic behind your conditional splits and time delays, and justify your segmentation choices using nested conditions, behavioral predicates, and predictive properties like CLV and churn risk. The exam also covers attribution window interpretation, deliverability, A/B testing methodology, and how you plug Klaviyo into the rest of your stack.
Unlike a self-declared LinkedIn skill or a multiple-choice certification, this badge is earned through a real-time oral conversation where you have to think on your feet. A second AI model (Claude Opus) reads the full transcript and produces a 0-100 score with a proficiency level and a detailed breakdown by evaluation dimension. The result is objective, consistent, and specific enough to mean something to a hiring manager or a skeptical client.
This badge is built for email marketers, CRM managers, e-commerce consultants, and growth marketers who use Klaviyo hands-on for Shopify or Shopify Plus brands. It's especially useful if you work agency-side and need to prove your operational depth to prospective clients, or if you're applying for an in-house role and want to stand out beyond a polished resume. The exam also covers recent platform evolution: Klaviyo CDP, AI features like the Subject Line Assistant and AI-generated segments, and the latest SMS and reviews capabilities.
Here are the concrete dimensions the AI examines during the 15-minute oral.
Designing multi-step flows with conditional splits, time delays, profile filters, and exit logic — abandoned cart, browse abandonment, post-purchase cross-sell, winback, and sunset sequences.
Building dynamic segments with nested conditions, 'has done / has not done' behavioral predicates, relative date filters, and predictive properties like CLV, churn risk, and expected next order date.
Formulating clear hypotheses, choosing what to test first (subject line, send time, content, segment), managing statistical significance, and using Smart Sending and Send Time Optimization correctly.
Reading Klaviyo attribution reports (1-day, 5-day windows), distinguishing attributed from incremental revenue, spotting underperforming campaigns, and diagnosing issues through deliverability metrics.
Native Shopify connection, pushing custom events via the Klaviyo API, integrations with Recharge, Gorgias, Yotpo, Okendo, and Postscript — and understanding what changes when a CDP enters the picture.
Managing sender reputation, domain warm-up, SPF/DKIM/DMARC configuration, suppressing hard bounces, configuring Smart Sending, and staying compliant with TCPA and GDPR opt-in requirements for SMS.
Using the Subject Line Assistant, AI-generated segments, and understanding what Klaviyo CDP actually brings to the table for unifying first-party data beyond Shopify event streams.
Knowing when Klaviyo is the right choice and when it isn't: cross-channel reporting gaps, SMS limitations outside the US, cost at high volumes, and how it compares to Attentive, Postscript, or Braze.
Final scoring is performed by Claude (Anthropic), which reads back the full transcript and applies this weighted criteria grid.
Quality of the flows you describe: relevance of conditional splits, exit logic, message timing, and the alignment between business objectives and the technical structure you built in Klaviyo.
Depth of segmentation thinking: use of nested conditions, behavioral predicates, and predictive properties (CLV, churn risk). Ability to explain why a segment is built a certain way, not just how.
Ability to read Klaviyo reports accurately, distinguish attributed from incremental revenue, identify the root cause of underperformance, and propose concrete corrective actions.
Understanding of the broader ecosystem: native Shopify setup, custom event architecture, third-party tool connections (Recharge, Gorgias, CDPs), and reasoning about data flows between systems.
Ability to identify Klaviyo's real limitations, compare it to relevant alternatives, and situate recent platform changes (CDP, AI features, SMS evolution) within a professional practice.
A Plume session takes about 20 minutes, from tech check to badge delivery.
The AI confirms your mic is working, you're in a quiet space, and your connection is stable. No Klaviyo account access needed — everything happens verbally.
You give a quick overview of your Klaviyo background: types of brands you've worked with, list sizes and monthly send volumes, your specific role (strategy, setup, execution), and how recently you've been hands-on.
The AI runs through 4 to 6 questions on your actual flows, segmentation logic, a campaign that didn't work and how you diagnosed it, your A/B testing approach, and your view on the tool's limitations. It follows up whenever you mention something worth digging into.
The AI asks you to compare Klaviyo to a competing tool, or to evaluate a recent platform decision. This is where your strategic judgment and ability to step back from day-to-day execution gets measured.
Claude Opus analyzes the full transcript and generates your 0-100 score, proficiency level, and a detailed report broken down by evaluation dimension. Your badge is live within minutes of finishing the exam.
Your score out of 100 translates into a level a recruiter can grasp at a glance.
You know the Klaviyo interface and have sent broadcast email campaigns, but you mostly rely on default templates and pre-built flows. Dynamic segments, conditional splits, and predictive properties are largely unfamiliar territory.
You build abandoned cart and post-purchase flows with basic conditional splits, segment by purchase behavior, and track attribution metrics. You've set up the Shopify integration and sent SMS, but you haven't yet used predictive data or custom events.
You design complex multi-branch flows with profile filters, dynamic time delays, and suppression logic. You use 'has done / has not done' predicates, CLV and churn risk scores for segmentation, run A/B tests with statistical reasoning, and integrate Klaviyo with Recharge, Gorgias, or a review platform.
You own the full CRM strategy on Klaviyo for high-volume brands: you push custom events via the API, have a clear view on when and why to use Klaviyo CDP, know when to move part of the program to Braze or Attentive, and train other operators. You handle advanced deliverability challenges and stay current with every major platform update.
No degree or years of experience required to take the badge. Here are the profiles it makes the most sense for.
You manage Klaviyo day-to-day for a Shopify brand and want an objective signal that backs up the revenue numbers you can't always share publicly. The badge adds credibility to results that typically stay behind an NDA.
You run Klaviyo setups across multiple clients. The badge lets you differentiate yourself from competitors who list the same skill on LinkedIn with nothing to back it up.
Klaviyo is the core of your retention stack. This badge proves you go beyond broadcast campaigns and genuinely master flows, behavioral segmentation, and predictive data.
You have real Klaviyo experience from a side project, internship, or freelance work. The badge turns that experience into a credible, scorable signal that stands out in a stack of identical resumes.
You oversee the CRM strategy without writing every email yourself. This badge validates your technical understanding of Klaviyo so you can manage an operator or agency partner more effectively.
Where and how your Klaviyo badge will help you day to day.
You're applying for a Retention Marketing Manager role at a Shopify Plus brand. You drop your Klaviyo badge URL into your application. The hiring manager sees your score, level, and the specific dimensions evaluated before they've even scheduled a call.
You're responding to an RFP to manage Klaviyo for a beauty brand. You include the badge in your proposal to prove operational depth where competitors only show revenue screenshots they can't verify.
A DTC brand is choosing between you and another freelance consultant. You share your detailed Plume report, which shows you were evaluated specifically on flow logic, segmentation, and attribution in Klaviyo. The conversation moves faster.
You've been using Klaviyo for six months and want to understand your level before taking on more strategic responsibility. The Plume report pinpoints exactly which dimensions are strong and which need work.
You add your Klaviyo badge URL to the Certifications section of your LinkedIn profile. Unlike self-reported skill endorsements, it comes with a numeric score earned through a 15-minute AI oral exam.
An e-commerce team asks retention marketing candidates to complete the Klaviyo badge before the first interview. They compare objective scores across applicants instead of relying on self-assessments and keyword-stuffed resumes.
A few minutes to check you have everything you need.
At the end of your session you don't just get a score — here's everything that awaits you.
You get a numeric score and a proficiency level (Novice to Expert) that reflect your actual Klaviyo ability across flows, segmentation, attribution, and integrations — not just platform familiarity.
Claude Opus produces a criterion-by-criterion analysis: what you nailed on flows and segmentation, where you can go deeper on attribution or stack integration. A useful document for growth, not just a grade.
Your 15-minute oral session is securely stored. You can use it to show how you reason through Klaviyo problems — or simply replay it to self-assess with fresh ears.
Your Klaviyo badge gets a public URL you can paste into LinkedIn, a client proposal, or a portfolio. Anyone who opens it sees your score, your level, and the dimensions that were evaluated.
Discover related skills you can validate with Plume.
A 15-min oral exam with an AI, a shareable badge for your recruiters.
Choose this badge · €19.99
