Profile, editorial line, formats (text, carousel, video), pages, dark posts, analytics.
Before starting, we run a 1-minute tech check — microphone, ambient noise, connection. If your setup isn't good enough, the test is fully refunded.
Show employers and clients you actually know LinkedIn B2B — editorial strategy, algorithm, dark posts, ABM — not just that you "manage LinkedIn pages".
The Plume LinkedIn (B2B content) badge validates your ability to run a LinkedIn content strategy end-to-end: building an editorial line tied to pipeline goals, selecting and producing the right formats (long-form text posts, PDF carousels, native video, newsletters, polls), tuning for the algorithm, and activating paid levers like Thought Leader Ads and dark posts through Campaign Manager. The 15-minute oral exam is conducted by an AI examiner powered by OpenAI Realtime, which digs into your strategic choices using eight calibrated question themes — from hooks that maximize dwell time to pipeline attribution through Sales Navigator.
What sets this badge apart from a self-declared "LinkedIn" checkbox on a resume is the depth of the follow-up questions. The AI doesn't stop at "I doubled engagement": it asks what your video completion rate was, how you structured your ABM audience in Campaign Manager, or why you chose to sponsor from a personal profile rather than the company page. After the exam, a second model (Claude Opus) reads the full transcript and produces a 0-100 score with a certified level and a detailed report. No halo bias from your looks or delivery — what you actually know is what gets scored.
This badge is built for B2B social media managers, content strategists, demand gen managers, founders running their own personal brand, and LinkedIn freelancers who want to prove their value to new clients. If you manage company pages, executive accounts, or employee advocacy programs with a pipeline mindset, this badge is the credential that puts a number on your expertise.
Here are the concrete dimensions the AI examines during the 15-minute oral.
Define content pillars aligned with buyer personas, build a publishing calendar with consistent cadence, and adapt tone and angle depending on whether you're running an executive profile or a company page.
Understand LinkedIn's current ranking signals: the external link penalty in the first hour, read percentage as an engagement signal, early comment velocity, and practical techniques to maximize organic reach without gaming the feed.
Choose the right format — PDF carousel, native video, long-form text, poll, or LinkedIn newsletter — based on the funnel stage and objective (awareness, nurture, conversion), and know how to optimize each one for the platform's mechanics.
Set up sponsored posts from a personal profile using Thought Leader Ads, configure dark posts for A/B audience testing, and structure Campaign Manager campaigns for B2B account-based marketing objectives.
Connect LinkedIn to your CRM (HubSpot, Salesforce), use Sales Navigator for SDR targeting, automate scheduling with Buffer or Taplio, and measure content impact on pipeline beyond vanity metrics like impressions and likes.
Design and activate employee advocacy initiatives: onboarding colleagues, creating co-branded content frameworks, measuring the additional organic reach generated, and coordinating with sales and SDR teams.
Read LinkedIn native analytics (reach, impressions, engagement rate, follower demographics), cross-reference with Campaign Manager data and CRM records to attribute business opportunities to organic and paid content.
Know when LinkedIn is not the right channel for a given audience, sector, or goal, identify meaningful alternatives, and stay current on platform shifts like short video weighting, newsletter growth, and generative AI in content production.
Final scoring is performed by Claude (Anthropic), which reads back the full transcript and applies this weighted criteria grid.
Ability to build a coherent B2B content strategy: defining content pillars, aligning with business objectives, adapting to personas and funnel stages, and producing a realistic and structured publishing calendar.
Precise knowledge of LinkedIn formats (carousel, native video, newsletter, text post), current algorithmic mechanics (dwell time, external links, early engagement), and concrete optimization techniques applied in real campaigns.
Operational understanding of Thought Leader Ads, dark posts, and Campaign Manager campaign structure for account-based marketing goals, including audience segmentation and budget allocation logic.
Ability to connect LinkedIn with CRM tools, Sales Navigator, scheduling platforms, and SDR workflows, and to report on content impact using pipeline-oriented metrics rather than surface-level engagement stats.
Ability to identify LinkedIn's limits depending on context, recommend relevant alternative channels, and integrate recent platform evolutions (short video, generative AI, algorithm shifts) into day-to-day content practice.
A Plume session takes about 20 minutes, from tech check to badge delivery.
You join your Plume exam room directly in the browser. The AI checks that your microphone is working, your connection is stable, and audio recording is active. No software to install, no account to create.
The AI examiner asks you to introduce yourself and walk through your most accomplished recent LinkedIn B2B strategy: which account or page you managed, what the goals were, and what concrete results you drove in terms of reach, engagement, or pipeline generated.
The core of the exam covers your experience with formats and algorithm mechanics, your method for building editorial lines, your use of dark posts and Thought Leader Ads, how you connect LinkedIn to your commercial stack, and your read on recent platform shifts. The AI follows up on every answer to push past generalities and get to specifics.
The AI asks you which sectors, target audiences, or business goals you would actively advise against investing heavily in LinkedIn for, and what alternative you would recommend instead. This tests your strategic honesty and channel-agnostic thinking.
Claude Opus analyzes the full transcript, computes a score from 0 to 100, assigns a level (Novice, Proficient, Advanced, or Expert), and generates a detailed report. Your shareable badge URL is available immediately after scoring.
Your score out of 100 translates into a level a recruiter can grasp at a glance.
You post on LinkedIn occasionally with no defined strategy: spontaneous posts, little to no use of native analytics, no experience with advanced formats like PDF carousels or native video, and no exposure to paid features. You haven't built a formal editorial line for any client or employer.
You manage one or more LinkedIn accounts with a basic editorial structure: a few content pillars, a consistent publishing cadence, and regular checks on native analytics (impressions, engagement rate). You've produced carousels or native videos, but haven't yet run Campaign Manager campaigns or Thought Leader Ads.
You run complete B2B LinkedIn strategies for company pages or executive accounts: multi-pillar editorial lines, active algorithm optimization (dwell time, format and timing choices), first-hand experience with dark posts or Thought Leader Ads, and partial CRM or Sales Navigator integration. You can report on pipeline influenced by your content.
You design and execute full-cycle B2B LinkedIn strategies with formal pipeline attribution: ABM through Campaign Manager, employee advocacy programs at scale, CRM/Sales Navigator/Taplio integration, systematic A/B testing on formats and audiences, and honest guidance on when LinkedIn is the wrong channel. You mentor or train others on the topic.
No degree or years of experience required to take the badge. Here are the profiles it makes the most sense for.
You manage company pages and executive accounts, and you need to prove to clients or your employer that you understand the algorithm, the formats, and the pipeline logic behind your content — not just how to get likes.
You help founders and B2B companies grow on LinkedIn and you want a credible signal to share during sales calls, beyond screenshots of viral posts and follower count growth charts.
You orchestrate B2B ABM campaigns on LinkedIn and want to validate your Campaign Manager, Thought Leader Ads, and multi-touch attribution skills to your team or prospective clients.
You're running your own LinkedIn presence and want an objective read on where you actually stand, plus a badge that adds credibility when you talk about growth and B2B visibility to your network.
You've built LinkedIn skills through self-study and real experimentation, and you're looking for a recognized credential to offset the lack of formal experience on your resume when applying for content or social roles.
Where and how your LinkedIn (B2B content) badge will help you day to day.
A potential client asks how you stand out from the other dozen LinkedIn consultants they've spoken to. You share your Plume badge URL with your 0-100 score and detailed report — far more convincing than a before-and-after post screenshot.
You're applying for a content strategist role. The recruiter sees "LinkedIn" on ten resumes. Yours has an Advanced badge with an 81/100 score and a report highlighting your Thought Leader Ads experience and pipeline attribution approach. You make the shortlist.
Your manager wants to assess the team's actual LinkedIn skill level before launching an employee advocacy program. Everyone takes the Plume badge, revealing exactly where training investment is needed versus where the team is already strong.
You're proposing to take over a VP Sales's LinkedIn strategy at a mid-market SaaS company. The badge in your proposal replaces vague client references and shows you know what you're doing with Campaign Manager, Sales Navigator, and pipeline-oriented content.
You just completed a six-month LinkedIn training program. The Plume badge gives you an objective score with a report breaking down your strengths (editorial consistency) and gaps (dark posts, ABM structure) — a concrete roadmap for what to tackle next.
You add the Plume LinkedIn B2B badge to your LinkedIn profile's Certifications section. The URL lets recruiters and prospects verify your score and level in one click, turning your profile claim into a verifiable proof point.
A few minutes to check you have everything you need.
At the end of your session you don't just get a score — here's everything that awaits you.
You get a precise score out of 100 and an official level (Novice, Proficient, Advanced, or Expert) that reflects your actual mastery of B2B LinkedIn content, from editorial strategy to dark posts and ABM.
Claude Opus produces a structured report breaking down your strengths (e.g., format fluency, pipeline thinking) and your improvement areas (e.g., CRM integration, Thought Leader Ads) so you know exactly what to work on next.
Your full 15-minute exam is recorded and accessible only to you. You can replay it to analyze your answers, identify gaps, and prepare for your next attempt or your next client presentation.
You get a unique, verifiable link to add to your LinkedIn profile, bio, proposal deck, or resume. Recruiters and clients can check your score and level in one click — no account required on their end.
Discover related skills you can validate with Plume.
A 15-min oral exam with an AI, a shareable badge for your recruiters.
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